Present on social media sites since 2011, La Banque Postale has produced one in the largest banking communities in their sector and one of the most committed. After launching the very first bank Savine, his web series “as people say” that managed to make it one of the most watched on YouTube bank in 2014 in France, or the first marketing plan bank real-time with all the hashtag # àMonEchelle, la banque postale continues this dynamic because they are the very first French bank to get the Facebook pages of advisors. Reinforcing its citizen bank image, near to its customers, innovative and dynamic, these Facebook pages entitled “Advisor La Banque Postale” and personalized in the name for each advisor allow them to further strengthen their proximity to their direct clients within a procedure of real-time animation.
To accompany this piece of equipment, La Banque Postale has chosen Hearsay Social, a major software provider for banking, insurance and financial services companies. With Hearsay Social, counselors have got a simple and easy effective tool to higher understand their presence on social networks in the Social Selling approach.
Right now, just over fifty consultants, representative of the different existing profiles within La Banque Postale are individually present on Facebook because of their own professional page. Via Hearsay Social, they gain access to a content library prepared upfront with the digital team: time allocated to social networking sites is optimized and customer interactions are relevant. Additionally, they receive alerts when customers share information on important life events like marriage or birth. For every situation, this content is pre-written, allowing an incredibly high reactivity, and also a high standard of personalization of your customer relationship, by having an appropriate and timely sent message.
“Our company is delighted to back up La Banque Postale in their innovative digital strategy from the banking sector,” said Olivier Maire, Sales Director France at Hearsay Social. “We have been especially proud to partner with La Banque Postale she actually is the initial retail bank in France to deploy and its advisors on social media sites so as structured. ”
Using Facebook pages dedicated La Banque Postale desires to deepen the grade of your relationship they have having its customers on social networks through giving a whole new dimension to its digital customer relationship: “Our actions on social networking sites have invariably been animated by the ambition to create real customer satisfaction and utility, with this experiment we have been going one step further by strengthening further the close relationship between La Banque Postale as well as its customers by offering a new way devipky91 relationship using their advisor at their nearest internet everyday, “added Thomas Salviejo, head of digital communication, digital media and acquisition to La Banque Postale.
About La Banque Postale
La Banque Postale, a subsidiary of La Poste group is present on the retail banking market, insurance and asset management. Bank and citizen, it supports its customers in sustainable banking relationship by using a full-range of accessible products at a reasonable price.
Retail banking and public service, citizen bank meets the requirements of everyone: individuals, businesses, professionals and native public sector. It serves its customers with the network of post offices, online and by phone in the full multichannel relationship.